GENÉTICA 101 is more than Puerto Rican pride—it’s about what makes us who we are.
Inspired by the cultural roots that shaped Puerto Rico, the back artwork brings together Español + Taíno + Africano beneath one unapologetic statement: SOY BORICUA, PUÑETA.
Bold typography, layered cultural references, and vibrant island-inspired colors turn our history into wearable expression. The front keeps it clean with the GENÉTICA 101 mark, allowing the full story to reveal itself from the back.
This piece is for the Boricua who doesn’t need to explain where the pride comes from.
It’s cultura. It’s raíz. It’s in the genética.
Designed by XprésaT for those who wear their identity loud.
